Lara Bury

Lara Finley and I were colleagues at LifePro for three years starting in early 2004 where I worked in the sales department. During that time Lara proved a very capable leader of our marketing efforts. Lara successfully designed and implemented our Internet campaign and took our direct marketing program to the next level. She possesses a unique blend of marketing, sales, and technical know-how that make her a valuable asset to any organization.

Lara has my single favorite ability: She can make something beautiful out of nothing. And she can do so expediently, efficiently, and with a minimum of supervision.
During the time she was on my team, Lara built the marketing department at LifePro. She also increased her own responsibilities from web development to the leader of a three person sub-department, responsible for marketing performance at LifePro including growing our brand, lead conversion for multiple simultaneous campaigns, event attendance and providing our customers with marketing assistance.
It was a pleasure working with Lara for nearly five years; I hope I’ll have the opportunity again. She’s welcome on any marketing team I’m leading.

I have known and worked very closely with Lara over the past 5 years and have had the opportunity to observe her superb leadership and management skills throughout a range of demanding situations. She maintains a clear focus and action-oriented approach in achieving best of breed results.
Besides her incredible team building and motivating personal and professional competence, Lara’s greatest skills are her leadership and management skills, her solutions-oriented capacity, and action-focused personality. These are critical skills for success in today’s modern business environment and Lara exhibits these almost effortlessly, on a daily basis – leadership and management skills that rank her in the very top tier of professionals with which I have worked.
Lara leads by example – a validation that her leadership flows naturally from within her. Her interpersonal skills are extraordinary. One of her strongest assets is her incredibly effective communications skill. I have rarely seen anyone as effective as Lara at communicating both the meaning and the “feeling” of a task at hand. Because of this, she is extraordinarily valuable when she leads a major implementation project that provides a representation of a department or company’s vision.
Lara’s leadership style is one of calm, results-producing professional competence matched with sincere concern for those with whom she works, whether they are at a senior level, a peer, or a junior team member. Her leadership skills are absolutely extraordinary for a person of her experience; her concern for those she leads is perfectly matched by her constant quest for goal attainment. Her personal identity and values are quite obviously linked to the success of her team and to her organization. While Lara is a world-class performer, she views himself as more of a member of a world-class team, rather than a monarch – and this humility is truly sincere. It is refreshing to see someone, especially in our recent greed-driven financial climate, who epitomizes the best of humility rather than taking the road of grandstanding and risking humiliation.
Finally, Lara’s integrity is absolutely stellar. She has developed an exemplary capability of discerning right from wrong, even in the most difficult, “grey area”-type situations. She has always taken the correct action, even at personal risk, and has had the moral courage to publicly explain her reasons for doing so. Those following Lara’s moral compass arrive at the desired spot every time!